Which Decrypt or The Block placement fits your project?
These placements suit projects that can explain a substantive product, market development or company announcement to a crypto audience. The right outlet depends on the story and the audience you need to reach, not simply the outlet name.
- Decrypt: consider it when the story needs a clear explanation for readers following crypto products and developments.
- The Block: consider it when the project can support a more business-focused account of its product, market or operating context.
- Either outlet: use a sponsored article when you need a defined publishing format and can provide verifiable source material.
Before selecting an outlet, write a one-sentence story angle and identify the reader who should understand it. Then check that the angle is supported by public product information, named spokespeople or documentation you can share. A token announcement alone may not give an article enough substance; connect it to a meaningful product update, use case or business decision. For coordinated PR around a TGE, pair the article with a wider crypto PR plan or a press release distribution brief when the announcement needs broader context.
How do sponsored articles on Decrypt and The Block work?
A sponsored placement is a paid publishing arrangement with an agreed article scope; it is distinct from editorial coverage earned through a newsroom pitch. The booking needs to identify the outlet, the content format and the steps required before publication.
- Confirm the available placement: match the project and story to an outlet and request current booking details.
- Agree the article scope: record the subject, format, client inputs, review rounds and any placement elements included.
- Prepare the material: supply accurate claims, approved wording, links and any supporting assets requested for the article.
- Review the proof: check names, product descriptions, dates, links and compliance-sensitive statements before approving.
- Verify publication: receive the live URL and compare the published article with the agreed scope.
Our account lead runs a newsroom-fit review before drafting starts. That review flags unsupported claims, unclear positioning and missing source material early, so the project team can resolve them before the article enters the outlet workflow. If you are comparing formats across crypto media, see sponsored articles in crypto media and founder interviews and features.
What should your team prepare before booking?
A usable article brief gives the outlet a clear subject and gives reviewers enough evidence to check the story. Prepare the core material before committing to a publishing angle; this keeps review focused on substance rather than repeated fact-finding.
- Project summary: explain what the product does, who uses it and which stage it has reached.
- News angle: state what changed and why the intended reader should care now.
- Evidence: provide public documentation, product pages or other sources that substantiate factual claims.
- Spokesperson details: name an available representative and confirm their approved title and quote.
- Review ownership: choose one person to consolidate feedback and approve the final copy.
- Disclosure and links: identify required wording and destination URLs for the placement team to confirm.
Send facts in a source document rather than burying them in a long narrative. Mark information that is not public and do not include private keys, user data or confidential commercial terms in article copy. Keep claims about performance, adoption and token activity precise and supported. If a point cannot be substantiated in material the outlet can review, remove it or rewrite it as a clearly attributed statement. For launch communications, a thought-leadership article can be a better fit when the priority is a founder’s analysis rather than a product announcement.
What happens from booking to publication?
The workflow turns a confirmed placement into a reviewable article and a verifiable publication record. The exact sequence is set out in the booking, with the outlet’s current requirements treated as the working brief.
| Stage | Your team supplies | We coordinate |
|---|---|---|
| Scope | Project facts and preferred outlet | Placement details and article requirements |
| Brief | Angle, sources and spokesperson | Newsroom-fit review and brief consolidation |
| Draft | Timely answers and consolidated feedback | Draft coordination and requested edits |
| Approval | Final factual and compliance review | Submission of approved material |
| Publication | Approval contact and destination details | Live URL and publication check |
The client receives a written scope, a list of required inputs, a clear review point and the live link when publication is complete. Our team keeps one account lead responsible for status updates and feedback collection; this avoids conflicting edit instructions from several project contacts. Timing is planned around when your materials are ready and the outlet’s review and scheduling sequence. If the article is part of broader launch communications, align its angle and approval owner with the TGE PR workflow before submitting the brief.
What can change after a Decrypt or The Block booking?
A paid placement defines the agreed work, but it does not transfer editorial control of the outlet to the project or agency. Before approval, confirm the article format, sponsorship disclosure, edit process, destination page and any promised placement elements in writing.
The outlet controls its review, final presentation and publishing schedule; a requested headline, timing, link treatment, continued visibility or search placement should not be treated as settled unless the booking explicitly confirms it. Our commitment is to coordinate the agreed placement and verify the published result against its scope, not to promise audience response or a particular ranking outcome.
For a clean handoff, send us the target outlet, the article angle, a source folder and the name of the person who can approve copy. AEOTech will run the newsroom-fit review, return any material gaps, and confirm the available scope and price before drafting proceeds. If your decision depends on exact publication terms, ask us to include those terms in the placement confirmation before authorizing the work.
Prices
| Service | Price | Quote |
|---|---|---|
| CoinDesk PR | from $4,290 / article |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
How it works
- Send the story outlineShare your preferred outlet, project summary, proposed angle and public sources. Name the person who will approve the article.
- Complete the fit reviewAEOTech checks the angle for clarity, substantiation and readiness, then identifies missing inputs before a booking is confirmed.
- Confirm scope and termsReview the article format, placement details, responsibilities and price in writing before the work begins.
- Review the articleYour approver checks facts and compliance-sensitive wording in one consolidated response. We coordinate the agreed edits.
- Verify the live placementAfter publication, we provide the article URL and check it against the confirmed scope.
Frequently asked questions
How much does a Decrypt or The Block article cost?
The listed starting price is from $4,290 / article. The final scope should identify the outlet, article format and included coordination before you approve the booking. Ask for those details in writing so the price is tied to a specific placement.
How long does it take to publish a sponsored article?
Timing follows the outlet’s review and scheduling process, as well as how quickly your team supplies complete materials and consolidated approvals. We confirm the expected sequence with the placement scope rather than quoting an unsupported publication date.
Is a sponsored placement the same as earned press coverage?
No. A sponsored placement is a paid article arrangement with an agreed scope. Earned coverage comes from an editorial decision to cover a story through the outlet’s newsroom process. Use sponsored content when you need a defined publishing arrangement; pitch earned coverage when the story is newsworthy without a paid booking.
What does the project team need to provide?
Provide an accurate project summary, the article angle, public evidence for factual claims, approved spokesperson details and one person to consolidate edits. Add the URLs and any disclosure wording you want considered, then let us confirm what the specific booking includes.
Can you guarantee the headline, publication date or search position?
No. The outlet controls its editorial review, presentation and schedule, and visibility in search is not part of a placement guarantee. We confirm the booked scope, coordinate the agreed work and verify the live article; any headline, timing or link terms must be confirmed in the booking.
Should we choose Decrypt or The Block for a TGE announcement?
Start with the substance of the announcement and the audience it serves. If the story explains a product or development to crypto readers, compare its fit with Decrypt; if it has a clear business or market angle, assess The Block. For a wider launch plan, coordinate the placement with your PR and media program.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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