App and Telegram mini app installs for Web3 user acquisition

Which app install campaign fits your product?

An install campaign is a user acquisition program that directs prospective users to a mobile app or TON mini app and gives the team a way to assess what happens after arrival. Start by matching the campaign to the product journey, not just the install destination.

Before requesting a scope, prepare the app or mini app link, supported markets, audience description, creative assets and the action that signals an engaged user. Examples include completing onboarding or reaching a core feature, if your analytics can record it. If the destination is not ready, resolve the path before paying to send users there.

For a broader channel plan, compare this service with media buying and user acquisition. If your priority is Telegram placements rather than app-install attribution, review Telegram Ads.

How do we plan audiences and install sources?

The source plan sets where the campaign appears, who it is intended to reach and what each placement should communicate. We use your product and market brief to recommend a practical mix, then make each source identifiable in the campaign handoff.

Use this checklist to prepare the brief:

• Audience: describe user needs, familiarity with crypto and relevant product use cases.
• Geography and language: name priority markets and the languages your onboarding supports.
• Offer: explain the product value in plain terms and state any eligibility requirements.
• Destination: provide a working app listing or Telegram mini app entry point.
• Measurement: identify the install and post-install events your team can observe.

For a TON mini app, the campaign should lead into an experience that is ready to explain its core action without relying on a separate app-store journey. For a mobile app, confirm that the destination works in each planned market and that the store page matches the campaign message. We also check that the creative brief and landing experience tell the same story. If you need a dedicated product plan for a Telegram mini app, see Telegram mini app marketing.

What should install reporting show?

Useful reporting connects campaign delivery to observable app activity. Install volume alone is not enough to decide whether a source deserves another test; define the next action and review it alongside the install event before launch.

A campaign measurement sheet should include:

• Placement or source name and the tracking label assigned to it.
• Creative version and destination used for that source.
• Install event, where available through the project’s analytics setup.
• A product action to review after installation, such as onboarding completion.
• Notes on tracking gaps, delayed data or changes made during the campaign.

We agree the reporting fields with your team and keep the source labels consistent in the delivery summary. Your product or analytics owner remains responsible for access to app analytics and confirmation that the events are implemented correctly. This division keeps the report useful: our team documents what was delivered and the signals shared with us, while your team can validate activity inside its own product analytics. For campaigns that need a separate paid Telegram placement strategy, compare the plan with Telegram Ads.

What is included in app install campaign delivery?

The agreed scope turns your product brief into an executable acquisition campaign and a record of what ran. Deliverables are confirmed before work starts, so your team knows what it must provide and what it will receive.

A typical scope covers:

• Kickoff review of the product, audience, destination and campaign objective.
• Source and placement recommendations for the agreed user acquisition plan.
• Creative requirements and coordination of approved campaign materials.
• Tracking-label and reporting-field agreement with your product contact.
• Campaign delivery coordination and a closeout summary of completed work.

The exact mix depends on the brief. We do not assume that one creative or source suits every app; the destination, audience and market determine what should be tested. Share brand guidelines, product screenshots or approved visuals, audience exclusions and any required disclosures early. If assets need production or the app experience needs changes, identify that before the campaign schedule is set. This keeps the campaign scope focused on acquisition rather than last-minute fixes to the product path.

How does the campaign move from brief to launch?

A clear handoff prevents delays caused by missing links, unclear events or unapproved creative. The account lead uses a kickoff checklist to confirm responsibilities and holds the campaign plan against that checklist before launch.

1. Review: share the destination, audience, markets, product description and goal.
2. Scope: confirm sources, placements, deliverables, tracking fields and approval owners.
3. Prepare: provide access or tracking details, approve creative and test the user journey.
4. Run: coordinate the agreed delivery and record any approved campaign adjustments.
5. Report: receive a source-organized summary and review the next action with the team.

The schedule begins when the required destination, assets and approvals are ready. During kickoff, name one contact for campaign decisions and one for analytics questions. That keeps creative approvals and event definitions from moving between teams without an owner. To compare install activity with other acquisition channels, see crypto ad networks and advertising and traffic.

What can an install campaign control on Telegram?

The campaign can control the approved message, destination, placement plan and reporting handoff; Telegram controls the availability and presentation of its products and surfaces. We cannot promise that a particular Telegram placement will remain available, that users will complete an in-app action, or that an install will lead to retention.

Use this decision rule before launch: proceed when the mini app opens reliably, explains its first action and can be measured; pause to fix the journey when any of those checks fail. The project team should also approve the final creative and make sure the destination and claims match the live product. For user acquisition beyond Telegram, include a second channel only when its audience and tracking can be evaluated separately. This keeps the campaign report actionable instead of blending unlike sources.

To scope the work, send AEOTech your product link, target audience, priority markets and the event you want to evaluate. We will return a kickoff checklist and a proposed campaign scope for review.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Send the product briefShare the app or mini app destination, audience, markets and campaign objective. Include the post-install action you want to assess.
2. Confirm scope and trackingAgree sources, creative requirements, event labels, reporting fields and approval owners before delivery begins.
3. Approve campaign materialsProvide or approve the creative and verify that the destination opens and matches the campaign message.
4. Review the delivery reportCheck the source-organized summary with your product team and decide whether to refine the audience, destination or next campaign.